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Our Approach to Black Friday 2022

Black Friday and Cyber Monday are upon us! With discounts popping up everywhere, we wanted to explain why you won’t find our store on sale this year. Actually, there are a couple of reasons:

  • While other businesses have big margins that they can reduce to offer you sales, we keep our margins low and believe that you deserve our best price all year round.
  • Due to inflation and rising costs of living, we don’t want to encourage customers to buy even more with “sales”. Instead, we want our customers to buy because they like our products and our approach to sustainable business.

While we won’t be offering extravagant sales this time around – we do have some other cool stuff going on: we’re raising funds for The Dog’s Trust. Everyone who would like to donate can do this via the JustGiving platform. Donating through this platform is simple, fast and totally secure. Plus, your donation will be sent directly to the charity. Otherwise, you can do that by purchasing products from us. For every order placed between 21/11/2022 and the end of the year, we will donate 10% of the order value to this charity that helps abandoned dogs find new loving homes.

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