Our Black Friday Statement

At Snug Scent, we believe that your home fragrance should be thoughtful, honest, and made with intention. With Black Friday approaching, we know many customers are browsing, comparing, and waiting to see which brands will offer the biggest price drops. We also know that this season can create a lot of pressure – for shoppers and for small businesses alike.

This year, just like previous years, we’ve made the decision not to participate in Black Friday discounts.

Here’s why.

Our Commitment to Honest, Fair Pricing

No inflated prices. No artificial markdowns.

Many large retailers increase their prices in the months leading up to Black Friday, only to “slash” them later. That’s simply not how we operate.

Our pricing is:

• Fair and transparent every day
• Based on real material and production costs
• Aligned with our commitment to natural, sustainable ingredients
• Built on small-batch, handcrafted quality that we never compromise

We don’t inflate our margins to afford dramatic discounts – and we don’t believe you should have to guess what the “real” price of a product is.

In fact, we’ve recently reduced the prices of many of our products thanks to better material cost negotiations and improved efficiencies. That’s something we’re proud of – and it applies every day, not just once a year.

We Won’t Compete in a Race to the Bottom

Quality first, always.

Black Friday deeply favours large platforms and mass-production brands able to prioritise volume over craftsmanship. For a small business like ours, participating would mean:

• Competing on price instead of quality
• Cutting corners to lower costs
• Overproducing stock to meet demand
• Risking financial strain for short-term gains

That’s the opposite of what Snug Scent stands for.

Every candle, diffuser, spray, oil, or gift set we make is handcrafted in small batches, using responsibly sourced soy wax, pure essential oils, and plant-based ingredients. We won’t compromise our standards – not even for the busiest shopping weekend of the year.

We Choose Sustainability Over Overconsumption

Mindful products deserve mindful purchasing.

Black Friday culture encourages impulse buying and overconsumption – both of which contribute to unnecessary waste. As a brand built on natural ingredients, eco-friendly packaging, and responsible production, we feel it’s important to take a stand that reflects our values.

We want our products to be chosen with intention, not added to cart because they’re heavily discounted.

We’d Rather Reward Loyalty Than Promote One-Day Discounts

You don’t need to wait for a single weekend to enjoy value with us.

Instead of flash sales, we offer meaningful, sustainable ways to save all year round:

• Snug Points – earn rewards with every purchase
• First-order discount for new customers
• Bulk purchase savings
• Exclusive subscriber-only offers
• Returning customer discounts
• Review rewards
• Seasonal reductions when material costs allow

These incentives exist to genuinely support our community – not to rush you into buying.

What This Means for You

A calmer, clearer, more honest shopping experience.

By choosing not to participate in Black Friday, we’re able to continue offering:

• Consistent, fair prices – no matter the season
• Products made with integrity, not urgency
• A slower, more thoughtful approach to gifting and self-care
• Transparency you can trust
• A shopping experience free from pressure or hype

It also means you never have to wonder whether you should “wait for a better deal.”

With us, the price you see is the honest price – all year.

Thank You for Supporting Independent Makers

Your choice matters more than you know.

When you shop with Snug Scent, you support a small, family-run business committed to craftsmanship, wellbeing, and sustainability. You support slow production, responsible sourcing, and natural aromatherapy made with care. And you help us continue doing what we love: creating clean, mindful scents that uplift your home and your wellbeing.

Thank you for choosing to shop consciously – during Black Friday, and beyond.